Let me go off topic for a minute... every since I became pregnant, I cannot stand the smell of anything artificial. No candles, no perfume, NO air fresheners. When I walked by the Fresh Wave booth at MOMMYCON DC, I almost didn't stop. But I was intrigued by the NATURAL ingredients so I gave it a try. I opened up the odor removing gel when I got home and took a BIG whiff. NICE! Wait? I like this? WOW! It has a very soft organic scent and MORE importantly, removed the "organic scent" of dirty baby diapers from our diaper bin.